New Sega brand and logo appear for Sega NFT • Eurogamer.net


So far, Sega has had something of a roller coaster relationship with NFTs, and broke out fully excited last summer before apparently curbing that excitement in recently. However, the company’s input continues behind the scenes, and new trademark registrations and logos have emerged that reveal Sega’s new gambit that will potentially be called Sega NFT.

Sega first shared its interest in joining the NFT and blockchain crowd last April, when it revealed that it had the collaboration with the Japanese company Double Jump Tokyo to start selling images like visual art, in-game images and background music based on their new and classic NFT-shaped IPs. It then reiterated its enthusiastic stance as part of an investor briefing in November.

The company, however, appears to have adopted a lesser gung-ho approach to non-fungible drugs in the meantime; Earlier this week, Sega CEO Haruki Satomi explained that although the company was still eager to continue its NFT experiments, it was aware of the negative reaction surrounding the technology and would consider its future approach carefully.

25 Sonic Mania Easter Eggs You Might Have Missed.d

“We have to carefully consider many things, such as how we can mitigate the negative elements, how much we can introduce this into Japanese regulation, what will be accepted and what will not be by the users,” Satomi explained. “Then we will consider this further if this leads to our mission ‘Constantly Creating, Forever Captivating’, but if it is perceived as simple to make money, I would like to make a decision not to continue.”

Despite Satomi’s stated caution about the controversial technology, Sega is still laying the relevant administrative foundation in case they choose to proceed with NFTs, as evidenced by a new trademark application published today by the Japanese Patent Office.

The application, which was submitted last December, covers two trademarks related to Sega’s potential NFT activities – one for a Sega Classics NFT Collection and another just for Sega NFT. Both are accompanied by potential logos if you are eager to consider how Sega can potentially label its non-fungible holdings.

New Sega brand and logo appear for Sega NFT • Eurogamer.net
The logos that accompany Sega’s new trademark application.

Of course, Sega is far from the only video game developer that has been wildly engrossed in talk of the new technology. Ubisoft announced an entire NFT and blockchain-focused gaming platform, known as Quartz, back in December, while Konami has unveiled plans to whip up NFT pixel art and music tracks to celebrate Castlevania’s 35th anniversary.

Square Enix CEO Yosuke Matsuda has also been seduced by the NFT speech, which recently released a letter expressing hope that NFTs and blockchain technology will become a “big trend” in gaming. And then there was Troy.

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