DJ Akademiks says he thinks Kendrick Lamar can use a similar strategy that Frank Ocean used to release his latest album with Top Dawg Entertainment. Ocean famously released his album, Endless, as the last part of his contractual commitment with Def Jam Recordings, and then immediately dropped the more popular, Blonde, afterwards.
“Would he ever do the shit Frank Frank once did?” said Ak during a recent livestream. “Remember when Frank Ocean dropped an album to get out of one deal and then dropped another. I feel like if Kendrick did, everyone would hate TDE.”
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The strategy worked well for Ocean. Blonde debuted as number one in several countries and was met with widespread critical acclaim.
Lamar revealed that his upcoming album will be his last with TDE in a statement, last August.
“As the world around me evolves, I reflect on what matters most. The life where my words will land next time,” he said at the time. “While producing my last TDE album, I feel a joy to have been a part of such a cultural imprint after 17 years. The struggles. The success. And most importantly, the Brotherhood. May the Highest continue to use Top Dawg as a vessel for honest creators. While I continue to pursue the calling of my life. “