The Alumnae Communications, Events, and Programs Coordinator coordinates Mount Mary University’s efforts to engage with our more than 15,000 alumnae and donors, in order to foster meaningful interaction with the university while building pride and support among our alums. The position develops relationships with alumnae and donors, executes marketing strategies for alumnae programs, organizes events, and analyzes data to develop ways of increasing alumnae and donor engagement throughout the year. The specialist reports directly to the Director of Alumnae Relations and supports the Alumnae and Donor Relations team.
Accountable for helping to drive the strategy and creative development of communication and events including programming/flow, messaging objectives, audience targeting and event program design, event communications and invitation plan, management of resources, and program benchmarking with each respective project lead
Copy-edits all created and submitted content for grammar, punctuation, style, tone, and overall content ensuring editorial alignment with university guidelines and a quality user experience
Oversees, schedules, coordinates, provides, and edits content for multiple channels with consistent messaging and branding, including segmented messaging to engage alumnae and friends of the University, including:
Website pages specific to the alumnae and donor audience
Alumnae and Starving Artists’ Show social media channels (Facebook, LinkedIn, Instagram)
Monthly electronic newsletter for alumnae audience
Submit relevant materials for the biannual Mount Mary magazine
Promotions for upcoming programs and events including online registration and donation pages
Email communications and campaigns for engagement and advancement work
Internal channels including the digital monitor outside of the Alumnae Office, Campus Announcements, etc.
Monthly birthday campaign
Manage assessment process, tracking, and reporting of engagement to measure participation and effectiveness; resulting in the development of content and strategies in partnership with the university’s social media plan to increase online interactions
Assists with planning of events associated with alumnae and donor audiences including the Starving Artists’ Show, Alumnae Awards Celebration, Alumnae Reunion Weekend, Commencement Activities, Lunch & Learns, Giving Day, and other special events
Serves as the primary liaison for general alumnae inquiries whether in-person, by telephone, or digital communications including general alumnae email providing the highest level of customer service
Coordinates all aspects of the online Blue Angels Business Directory and the Alumnae Awards process from promotion to updates
Supports the mission, goals, and objectives of the Alumnae and Donor Relations team
Other duties as assigned
Skills and Experience:
Excellent written and verbal communication skills
Writing for Search Engine Optimization and web editing tools is a plus
Proficiency in email design platforms, content management systems, and related technologies
Proficiency with MS Office and Adobe Products
Experience with MobileCause or similar online fundraising and event software is a plus
Must be a collaborator and able to manage multiple projects to achieve operational goals
Creative problem solver with strong customer-centered mindset
Ability to work independently, with minimal supervision
Willingness to learn skills and continue to educate oneself on new social media and communication trends
Flexible and willing to work some evening and weekend events
Degree in a related area such as computer science, communications, journalism, digital media, or other related fields.
2 to 3 years of related professional experience
This job primarily operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, fax machines, and filing cabinets. Occasionally, events will require working outside of the office environment.
The ability to lift up to 20 lbs.
Stand, sit and walk
Stooping,, kneeling and crouching
Some repetitive motion may be required
40 hours a week
Varying workflow; sometimes stressful with high workload times of the year
Complete work required within a limited time
Complete work in an open-concept office environment
Occasionally complete work in outside of the office including outdoor spaces
Mount Mary University encourages applications from all qualified candidates and is vitally committed to all aspects of diversity, equity, and inclusion. We welcome and encourage applications from qualified candidates and all will receive consideration for employment regardless of race, color, religion, sex, national origin, age, ethnicity, pregnancy, disability, genetic information, or any other groups protected by law. Mount Mary seeks to hire and retain personnel who will make a positive contribution to its mission, vision, and values.
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