On Thursday, the German multinational company Adidas announced the launch of the company’s first Adidas Originals NFT collection. The Adidas Originals NFT drop is in partnership with the Bored Ape Yacht Club (BAYC), cryptocurrency investor Gmoney and the comic book series Punks Comics.
Adidas Unveils ‘Into the Metaverse’ Originals NFT Collection
Adidas continues to embark on its mission to enter the metaverse and work with non-fungible token and blockchain technology. The shoe and sportswear company first partnered with Coinbase, saying the metaverse was “exciting” in the last week of November. Adidas also hinted at working with the metaverse game The Sandbox. In the first week of December, Adidas unveiled a deal between the footwear and sportswear company and Bored Ape Yacht Club (BAYC), the cryptocurrency investor money, and the Punks Comic series.
The partnership has resulted in the first Adidas Originals NFT collection that will honor the creators and provide access to virtual wearables for blockchain-based gaming metaverse The Sandbox. There will also be physical products such as a hoodie, a tracksuit and Gmoney’s orange beanie. The Adidas Originals NFT Collection will go on sale December 17, and owners will receive “exclusive access to Adidas Originals experiences and products.”
“As part of our ambition to celebrate ideas that define a new era of originality, we have moved to the forefront of creativity, which is the open metaverse,” said Erika Wykes-Sneyd, Adidas Originals vice president of marketing and communications in a statement. sent to Bitcoin.com News. “It’s a natural place for Adidas Originals to enter: a wild world where the possibilities are truly limitless and where everyone can express and reward their most original ideas,” added the Adidas director.
Chief Digital Officer Says ‘Blockchain Is One Of The Most Innovative Technologies Of This Generation’
Adidas has also purchased a Bored Ape Yacht Club (BAYC) NFT called “Indigo Herz”. The BAYC NFT Indigo Herz is officially called Bored Ape Yacht Club #8774 and Adidas have a small collection of NFTs, according to the wallet NFT summary.
Leading up to the launch, Adidas confirmed that members will have the opportunity to redeem a POAP (Proof of Attendance Protocol) NFT status badge, commemorating their presence at the start of the brand’s metaverse journey,” reports the announcement of the company’s NFT collection.
“It’s so refreshing to see a culturally influential brand like Adidas Originals work so closely with the NFT community,” said Gmoney. “Every step of the way, they included the right partners from the crypto, metaverse and NFT community and listened to their thoughts early on.”
The Adidas NFTs will be available through the web portal adidas.com/metaverse at 0.2 ETH per unit. The virtual and physical wearables will be available in 2022, according to Adidas. According to Scott Zalaznik, the chief digital officer at Adidas, blockchain technology is “one of the most innovative technologies of this generation”. Zalaznik further said:
The foundation we build with Web3 will lead to new creative opportunities for partnerships, engagement through digital goods and a path to a more inclusive future.
What do you think of the Adidas Originals NFT collection with BAYC, Punks Comic and Gmoney? Let us know what you think about this topic in the comments section below.
Jamie Redman is the news leader at Bitcoin.com News and a financial tech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for Bitcoin, open source code and decentralized applications. Since September 2015, Redman has written more than 4,900 articles for Bitcoin.com News about the disruptive protocols emerging today.
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